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Why Email Marketing Is Important for Business
The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).
According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.
Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.
Grow Business with Email Marketing
Many marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.
That is just the tip of the iceberg. With the plethora of opportunities that web email marketing offers, you are closer to driving more conversions for your business.
Not yet convinced about why email marketing is important for brand growth? Here are more reasons investing in an email marketing campaign service is essential:
What Role Can Effective Email Marketing Play in Your Business?
✓ Regular brand interactions through email marketing generate brand loyalty and drive sales.
✓ Engaging with existing clients via email is 6 to 12 times less expensive than other marketing channels.
✓ Targeted email marketing campaigns save money while driving more business.
✓ Email campaigns have better reach and engagement potential than traditional marketing methods.
✓ 72% of email users check their inboxes more than six times a day.
✓ 92% of internet users have at least one email account.
✓ Email marketing specialists can help you reach target audiences on any device, while staying compliant with the CAN-SPAM Act.
✓ Hyper-personalized communication is a key benefit of B2C and B2B email marketing.
✓ Email marketing allows for unique discounts, personalized messages, and data-driven campaigns.
✓ Campaigns can be based on criteria such as birthdays, regions, and customer lifetime value (CLV).
✓ Enables reaching different audience segments with a personal touch.
✓ Email marketing is less labor-intensive than traditional marketing.
✓ No postage or labeling required for each campaign.
✓ Allows communication with market segments in minutes.
✓ Email marketing companies can assist with campaign optimization if needed.
✓ Email marketing allows for A/B and multivariate testing of campaign components.
✓ Testing can examine subject lines, send times, and email content.
✓ Provides insights for revising strategies to drive engagement.
✓ Email marketing software provides valuable data and analytics on campaign performance.
✓ Key engagement metrics include open rates, click rates, CTRs, bounces, and conversions.
✓ Experienced specialists can translate analytics into actionable insights to better reach audiences.
YOUR GOALS, OUR EXPERTISE. LET'S ACHIEVE MORE.
Why Choose ACS for Your Email Marketing Campaign
Arlington Consulting Services is one of the top-rated email marketing companies that offer the best email marketing service at affordable rates. Here are some benefits you get from partnering with our email marketing agency:
Full-Service Email Marketing Campaign
Need help with Shopify email marketing, drip marketing, email blasts, or email marketing automation? ACS is one of the few email companies that offer a comprehensive suite of email services. Whether you only need an email blast service or a combination of email marketing solutions, our email marketing specialists have got you covered.
Multivariate and A/B Campaign Testing
At ACS, we don’t just create and launch email newsletter designs and marketing email templates. To ensure your email marketing campaign delivers big results, we test every aspect of your email campaign, from the subject line and send schedules to the email content. Doing so allows us to determine the best possible approach to your web email marketing campaign.
Tailored List Segmentation
We understand that the best email marketing service differs depending on the clients’ needs, demands and target audience. That is why we perform in-depth research and leverage advanced email marketing software to segment your audience list and ensure your emails get to the right recipients at the right moment.
Integrated Digital Marketing Services
Marketers can see a considerable ROI in email marketing. However, if you want to enjoy a higher ROI, improved efficiency, accessibility and an increase in customer loyalty, you need a combination of online marketing tactics tailored to your brand. Besides email marketing services, our email company also offers other digital marketing services, including search engine optimization (SEO), link building and online reputation management (ORM).
Detailed Email Marketing Reports
We set up email campaigns tailored to your unique needs, manage them and give you detailed, custom monthly reports on their efficiency, including open rates, traffic referred to your website and sales/leads driven. You can track your email campaign's results by checking your Google Analytics dashboard or monthly reports anytime you desire. We can also integrate email campaigns with your Google Analytics to provide deeper insight into how the recipients interact with your website.
Experienced Email Marketing Specialists
ACS's email marketing team boasts years of experience in using many email platforms. We continuously search and examine emerging email marketing software, digital platforms and email marketing strategies to provide you with the best email marketing service. Let us walk you through all the ways our online marketing efforts can help you grow and promote your brand.
Popular Questions
Frequently Asked Questions
Unlock new levels of productivity with our reliable BPO support. Have a question? Our knowledgeable team has the solution.
With over a decade of experience in the BPO industry, Arlington Consultation Solutions has established itself as a trusted and reliable partner for businesses of all sizes.
Our primary operations are based in the United States, with additional delivery centers strategically located in various regions to serve our global client base effectively.
We have robust quality assurance processes in place, including regular training, performance monitoring, and adherence to industry-standard best practices. Our services are also backed by service-level agreements (SLAs) to ensure consistent and reliable delivery.
Certainly, we would be happy to provide references and case studies from our satisfied clients. This can give you a better understanding of our capabilities and the positive impact we've had on businesses like yours.
Our pricing models are tailored to meet the specific needs of each client. We offer flexible pricing options, including project-based, hourly, or monthly rates, depending on the scope and nature of the services required.
Getting started is easy. Simply reach out to our team, and we'll schedule a consultation to discuss your requirements and how we can support your business goals. We'll then provide a customized solution and proposal for your consideration.